THERE IS MORE
INSIDE YOUR BRAND.

GET IT OUT!

Individual licence concepts for strong brands

THE SUCCESS PRINCIPLE

ADDING VALUE THROUGH LICENSING IN THE €170 BILLION FOOD & BEVERAGE MARKET

FOOD LICENCE PARTNER is THE agency specialised in creating added value for licences within the €170 billion food and beverage market. Along with licensors and licensees, we create new value-adding brand concepts and place them with German retailers.

THE PERFECT MATCH

The basis of a successful licence is to find matching licensors and licensees in order to tap unexploited potential.

The starting point is recognising consumers’ needs as they promise sales success. Connecting these needs with a matching topic area enables them to be capitalised on.

This process of recognition has not yet been fully realised for the food & beverage market. The advan- tages for licensors are huge!

1. The brand broadens AWARENESS and gains further touchpoints by using licences.

2. Using licences enables MONEY to be raised and reinvested in the brand’s further development.

FOOD LICENCE PARTNER finds the match here:
We offer to all relevant brands in the food industry, the possibility to develop its added-value.

FOOD LICENCE PARTNER COORDINATES THE WHOLE PROCESS

FOOD LICENCE PARTNER develops the idea, creates the concept and identifies matching industry and distribution partners. Furthermore, FOOD LICENCE PARTNER puts partners in touch with retailers, ensures market-shaping branding and packaging, and presents the brand’s world online and offline.

PEOPLE AND SKILLS

Günther Nessel,
MANAGING PARTNER, BRAND MANAGEMENT

Brand professional specialised in the food & beverage market. Insider when it comes to brand manage- ment, brands and retail brands.

g.nessel@foodlicencepartner.de

Michael Caudera,
MANAGING PARTNER, LICENSING

Licence specialist with experience as a managing director and consultant of well-known companies within the media, brand, personality and entertainment sectors. He knows the requirements for successful concepts as well as the licensors’ and licensees’ needs.

m.caudera@foodlicencepartner.de

Torsten Hauschild,
MANAGING PARTNER, DISTRIBUTION

Retail specialist with experience as a managing director of well- known retail companies. He is familiar with market insights and players.

t.hauschild@foodlicencepartner.de

OUR LICENCE BRANDS

With these products we are already successful in the market

BBQ HEROES, GET FIRED-UP OVER WEBER!

WEBER® BBQ GREAT TASTE RANGE FOR FOOD RETAILERS.

Sun-ripened fruit enjoyment:

The new Great Taste range from Valensina

CONSISTENTLY DELICIOUS!

Contact

Food Licence Partner GmbH

Frankfurter Strasse 111
63067 Offenbach am Main
Tel.: +49 69 98193-200
E-Mail: info@foodlicencepartner.de